| Plymouth is a brand of automobile based in the | | | | together with Chevrolet and Ford. They were |
| United States marketed by Chrysler Corporation | | | | considered the low-priced three. By 1940s |
| and DaimlerChrysler from 1928 to 2001. The | | | | Plymouth was able to surpass Ford as the second |
| Plymouth brand was first introduced on July 7, | | | | most popular brand of automobiles in the US. Until |
| 1928 and was Chrysler's first entry in the | | | | 1956 Plymouth vehicles were famous for their |
| low-priced field which was then dominated by | | | | durability, affordability and engineering. By 1957, |
| Ford and Chevrolet. The Plymouth vehicles were | | | | Chrysler's Forward Look styling theme created |
| priced a little higher than the competition because | | | | cars that possessed more advanced styling than |
| of its top-of-the-line Plymouth parts like hydraulic | | | | Chevrolet and Ford. However, Plymouth's |
| brakes that the competition doesn't provide. | | | | reputation was put in a bad light since the cars |
| Plymouths were originally sold exclusively by | | | | they made were prone to rust and had sloppy |
| Chrysler dealerships. | | | | assembly. Chrysler started its Forward Look |
| The first Plymouth can be traced back to the | | | | Styling a year before when it introduced its limited |
| Maxwell automobile which Walter Chrysler | | | | production Fury line. |
| inherited as part of taking over the | | | | Plymouth's sale started to rapidly decline in the |
| Maxwell-Chalmers car company on 1920. He made | | | | early 1960s due to awkwardly styled cars that |
| use of the company's facilities to create and | | | | they produced. But from 1957 to 1959, Plymouth |
| launch the Chrysler car in 1924. And in the year | | | | was considered a styling leader. Another reason |
| 1926 the Maxwell was rebadged and modified as | | | | for Plymouth's demise was when it was made to |
| a low-end Chrysler model. This model was again | | | | compete with own corporate sister division Dodge |
| altered but this time it was created back into | | | | which also launched a low-priced, full-size Dodge |
| Plymouth. | | | | Dart in 1960. Afterwards Plymouth went into |
| The original purpose of the Plymouth was to | | | | further decline as Rambler and Pontiac assumed |
| provide low cost automobiles during the Great | | | | the number three sales position for the remainder |
| Depression that happened in 1930. The Plymouth | | | | of the decade. |
| helped the Chrysler Corporation survive a decade | | | | Plymouth was able to regain market share with |
| when many of other car companies failed. Three | | | | the introduction of its 1965 models which included |
| Chrysler divisions sold Plymouth beginning 1930 | | | | full-size vehicles with more mainstream styling. By |
| and these are as follows: Chrysler, DeSoto, and | | | | 1971 and 1974 Plymouth was able to regain its |
| Dodge. Plymouths were selling quite well during | | | | number three spot in the sales race with its |
| such grim automotive period and in fact even | | | | Valiant and Duster compact models. When |
| rose to the number three spot among saleable | | | | Chrysler suffered financial difficulties in the 1970s |
| cars by 1931. | | | | Plymouth's lineup was reduced to the point that it |
| During its lifetime, the Plymouth brand became | | | | was no longer a full-line make. |
| one of America's top selling automobile brands | | | | |