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How NOT to Get Ripped Off at the Grocery Store

No matter how much you trim your budget, Try to eat something before you go, or
one expense that's sure to remain is at least drink some water.
food. But how much you spend on groceries " ... Purchases often are impulse buys
each month is not fixed, and can vary by that can add to the grocery bill
15-20 percent or more. So because the unnecessarily," said Higgins. "Impulse
grocery stores consider it their job to purchases also can increase when shoppers
get you to spend more money, it is your are hungry or shop without a list."
job to keep your wits about you to avoid Look at the whole shelf. Stores place the
getting ripped off (especially on those items they want you to buy most--the
grocery trips when you just wanted a ones that give them the most
gallon of milk, and left with five bags profit--where they're easiest for you to
full of impulse buys). see: between knee- and shoulder-height.
It's surprisingly easy to save a "The highest markup items are the ones at
significant amount of money on your food about chest level--to make it really
bill (even up to $100 a month). Here's easy for you to grab it and toss it in
how. the cart," says Foreman.
Check your receipt. Scanned items do not Be sure to look at products on the upper
always ring up at the correct price. and lower shelves, too. This is where
Watch the prices as they come up, and you're likely to find a good product at
then check your receipt for those you a lower price.
missed, to be sure sale and other items "The old saying, 'look high or low to
come up at the right price and quantities save dough' still fits," said Higgins.
are correct. Buy generic. Often, generic products
"I can't say it's widespread, but I do contain the same ingredients as
get reports of people saying they check name-brand versions at a fraction of the
grocery bills, and very often they find price. They may even have come from the
mistakes ... And, 4 to 1, they are in same factory. All you need to do is
favor of the store," says Gary Foreman, compare the nutrition information on
publisher of "The Dollar Stretcher" Web packages. If the ingredients are the
site. same, the product probably is as well.
Resist Impulse Buys. Grocery stores Do watch out for extra additives or
purposely set up enticing displays of imitation ingredients, though--some
expensive cookies, crackers and other generic versions, for instance Parmesan
packaged foods hoping to coax you into cheese in a carton, may contain lower
buying something on a whim. Making a quality ingredients or more additives
list and sticking to it will help you to than the real thing.
avoid such impulse buys. Make sure sales will save you money.
Also be aware that grocery stores Don't assume that just because something
purposely place common items all the way is on sale (or comes in a "bulk"
in the back of the store, so you have to container) it's a good deal. Sometimes
walk down the aisles to get there. The the generic version or a different sized
more snacks, cereals and other processed container will be a better deal than the
foods you're exposed to, the greater the sale item. Check the unit price (usually
chances that you'll grab something not on found right on the shelf's price label)
your list. One way around this is to of each item to find out how much you're
only shop at the outer perimeter of the actually paying. And, if the item turns
store. This is where you'll generally out to be a bargain but the store has
find the lower priced, and healthier, run out, you can, and should, request a
items like meat, produce and dairy. rain check to use on your next visit.
Processed foods are generally on the Only buy groceries. Grocery stores are
interior. best saved only for groceries.
"Organize the shopping list to match the Toiletries like toothpaste, shaving
layout of the store to minimize time supplies and soap and other health and
needed to retrace steps and to decrease beauty products are typically
impulse purchases," said Mary Meck significantly cheaper at drugstore chains
Higgins, Kansas State University than at grocery stores.
Research and Extension nutrition Find a store that matches prices. Some
specialist. grocery stores will match competitors'
Don't Shop Hungry. Even with the best prices, though they may not advertise
intentions, it will be hard not to this practice. "Find a store in your
over-buy when you grocery shop on an area that will honor all competitors'
empty stomach. Grocery stores know this ads," says Ellie Kay, author of "Shop,
and may entice you further with the Save, and Share."You'll save money, time
smell of fresh bakery items and breads. and gas.




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