| Audi R8 "Warm up" with new sport car's TV
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| | used comprising of five original vehicles
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| commercial. The new Audi commercial will
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| | from the 1920s and 1930s, six original
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| showcase the 70 years of the company in
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| | 1950s vehicles and the replica of an Auto
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| the field of motor racing. The title of
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| | Union Type C racing car dating back to
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| the commercial is "Warm Up" which will be
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| | 1937---all of which were transported to
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| premiered in Germany on April 6 together
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| | the location.
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| with the blockbuster movie "I, Robot"
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| | The filming took six days at two
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| starring Will Smith and the Audi RSQ on
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| | different locations in Mexico wherein
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| the RTL channel.
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| | three days of which were spent by the
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| The commercial was taken in Mexico and
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| | team shooting at Mexico City's Autodrome
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| took six days to shoot. The tagline for
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| | track situated at an altitude of 2,300
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| the said commercial was: "The Audi
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| | meters. From Autodrome the team head to a
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| R8-Born of powerful ideas." The
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| | private racetrack where they filmed for
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| production was spearheaded by Hamburg
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| | the next three days. The said private
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| agency kempertrautmann.
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| | racetrack is located at the vicinity of
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| According to Jagoda Becic, Head of
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| | Tulancingo. Cameraman Ian Foster, who
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| Advertising at Audi AG-luxury unit of
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| | worked on productions such as James Bond
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| Volkswagen and recipient of quality VW
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| | movie "Tomorrow Never Dies" and
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| spoilers, "Time and time again during
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| | "Alexander" directed by Oliver Stone,
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| recent decades, Audi has led the way
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| | shot no less than ten kilometers of film.
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| forward with its innovative technologies:
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| | The post-production phase of the
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| the mid-mounted engine, aluminum
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| | commercial was done in London where it
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| lightweight construction, Quattro drive
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| | was edited in HD quality--- a process
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| and our FSI petrol direct injection
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| | that took one and half month to finish.
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| technology. We're bringing all this
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| | The TV commercial starts by displaying a
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| together in the new Audi R8, and our
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| | racetrack dating back to the 1930s. And
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| journey through time creates a link from
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| | away from the track, you can see racing
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| our new sports car to the core values of
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| | cars being prepared for the big event.
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| our brand."
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| | There were photographers and reporters
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| The commercial was filmed in Mexico last
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| | flocking around the crowd of excited
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| December and Gerhard Kiefer, responsible
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| | spectators when suddenly the Audi R8
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| for the production of commercials at
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| | drives through the scene.
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| Audi, explained that, "We chose Mexico as
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| | For the succeeding years portrayed in the
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| the location for several reasons, the
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| | commercial-50s, 60s, 70s and 80s, the new
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| most important being that we had access
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| | Audi R8 will do the same entrance as it
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| to two racetracks at the same time for
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| | did in the 1930s part of the commercial.
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| the filming work and that this location
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| | And leading up the whole moment when the
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| enabled us to obtain top-class technical
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| | R8 finally takes up a pole position on
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| equipment and props from nearby
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| | the grid at an ultra-modern circuit
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| Hollywood."
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| | crowded with onlookers. There will also
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| Not less than three Lorries were taken to
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| | be a commentator that would be listing
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| load the clothing, wigs, false moustaches
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| | Audi's engineering achievements down the
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| and accessories from different eras plus
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| | years.
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| kilos of make-ups to make sure that the
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| | Afterwards the starting lights at the
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| five actors and 1,050 extras were
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| | racetrack would fade and then the
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| authentically attired.
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| | commentator would say "70 years of
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| It was vital to the film that the
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| | preparation - for this start." The lights
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| wardrobes used were in line with the
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| | flick off and the R8 powers away and then
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| different eras. Also to provide that
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| | enter the tagline "The Audi R8 - Born of
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| historical feel, backdrops were made plus
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| | powerful ideas".
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| there are also a range of vintage cars
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