Audi R8 "Warm Up" TV Commercial

Audi R8 "Warm up" with new sport car's TVand 1930s, six original 1950s vehicles and the
commercial. The new Audi commercial willreplica of an Auto Union Type C racing car dating
showcase the 70 years of the company in theback to 1937---all of which were transported to
field of motor racing. The title of the commercialthe location.
is "Warm Up" which will be premiered in GermanyThe filming took six days at two different
on April 6 together with the blockbuster movie "I,locations in Mexico wherein three days of which
Robot" starring Will Smith and the Audi RSQ onwere spent by the team shooting at Mexico
the RTL channel.City's Autodrome track situated at an altitude of
The commercial was taken in Mexico and took six2,300 meters. From Autodrome the team head
days to shoot. The tagline for the said commercialto a private racetrack where they filmed for the
was: "The Audi R8-Born of powerful ideas." Thenext three days. The said private racetrack is
production was spearheaded by Hamburg agencylocated at the vicinity of Tulancingo. Cameraman
kempertrautmann.Ian Foster, who worked on productions such as
According to Jagoda Becic, Head of Advertising atJames Bond movie "Tomorrow Never Dies" and
Audi AG-luxury unit of Volkswagen and recipient"Alexander" directed by Oliver Stone, shot no less
of quality VW spoilers, "Time and time againthan ten kilometers of film.
during recent decades, Audi has led the wayThe post-production phase of the commercial
forward with its innovative technologies: thewas done in London where it was edited in HD
mid-mounted engine, aluminum lightweightquality--- a process that took one and half month
construction, Quattro drive and our FSI petrolto finish.
direct injection technology. We're bringing all thisThe TV commercial starts by displaying a
together in the new Audi R8, and our journeyracetrack dating back to the 1930s. And away
through time creates a link from our new sportsfrom the track, you can see racing cars being
car to the core values of our brand."prepared for the big event. There were
The commercial was filmed in Mexico lastphotographers and reporters flocking around the
December and Gerhard Kiefer, responsible for thecrowd of excited spectators when suddenly the
production of commercials at Audi, explained that,Audi R8 drives through the scene.
"We chose Mexico as the location for severalFor the succeeding years portrayed in the
reasons, the most important being that we hadcommercial-50s, 60s, 70s and 80s, the new Audi
access to two racetracks at the same time forR8 will do the same entrance as it did in the
the filming work and that this location enabled us1930s part of the commercial. And leading up the
to obtain top-class technical equipment and propswhole moment when the R8 finally takes up a
from nearby Hollywood."pole position on the grid at an ultra-modern circuit
Not less than three Lorries were taken to loadcrowded with onlookers. There will also be a
the clothing, wigs, false moustaches andcommentator that would be listing Audi's
accessories from different eras plus kilos ofengineering achievements down the years.
make-ups to make sure that the five actors andAfterwards the starting lights at the racetrack
1,050 extras were authentically attired.would fade and then the commentator would say
It was vital to the film that the wardrobes used"70 years of preparation - for this start." The
were in line with the different eras. Also tolights flick off and the R8 powers away and then
provide that historical feel, backdrops were madeenter the tagline "The Audi R8 - Born of powerful
plus there are also a range of vintage cars usedideas".
comprising of five original vehicles from the 1920s