| nbsp; CREATING YOUR OWN WEBSITE | | | | visitors in mind. |
| The internet is a world wide phenomenon; sites | | | | KEEP YOUR LAYOUT CLEAN |
| from all over the world are available to us at any | | | | And keep your layout clean! Layout with lots of |
| time of the day, which is why more and more | | | | white space can often enhance the way a site |
| people are website creating. But why is this? Well | | | | looks, and helps to keep the focus on the |
| whether you want to learn about starting home | | | | content, splashes of colour can often look very |
| based business, or promote your views and | | | | effective and professional to, which can enhance |
| opinions, the internet is one of the easiest and | | | | the overall feel of your site. |
| cheapest ways to get yourself out there! But in | | | | But seriously, why have a nice looking site when |
| order to design your own website and have a | | | | there is nobody visiting it? That is where Internet |
| successful website, there are a few things you | | | | Marketing comes in. Internet Marketing is a range |
| should do. | | | | of different things that basically increase traffic |
| WHAT NAME SHOULD YOU HAVE | | | | when you design your own website, ensuring you |
| Firstly, put a lot of thought into the name of your | | | | have plenty of visitors from all around the globe! |
| website. Statistics show that people are more | | | | Internet marketing can come in many forms, so |
| drawn to websites with catchy or witty names, | | | | it is important that you know what you can do, |
| so it is important you do not just skim over the | | | | and what would be the best way to approach |
| name of your site. Surprisingly, the key to design | | | | marketing for your site. |
| your own website is in the finer details, try to put | | | | INCREASE YOUR SEO REVENUE |
| yourself from a consumer point of view. With a | | | | One thing you can do; is increase your Search |
| well thought out name, you could have the | | | | Engine revenue. By determining what the |
| potential to be creating your own website that | | | | keywords of your site are (for example if you |
| truly sticks in people's minds, ensuring that your | | | | sell autographs your keywords could be |
| website will be referred around, increasing | | | | Autographs, Memorabilia, Celebrities, Signed |
| revenue to your site too! | | | | Photos) you can increase the usage of said |
| DO NOT FORGET THE DESIGN OF YOUR | | | | keywords, so that when people search for them, |
| WEBSITE | | | | your site is more likely to come up. You could also |
| Do not forget the design of your site however, if | | | | seek the help of what are known as Search |
| you have a web designer, it is important you | | | | Engine Optimization Firms, who can help you bulk |
| keep in good contact with them. Discuss the | | | | up your key word count, and keywords that are |
| themes of your site, what you are selling, and | | | | not being used much on other sites, increasing |
| how you want it to look. Be very clear about | | | | traffic to your site heavily. |
| your intentions, and do not accept anything you | | | | CREATE BACK LINKS |
| do not like. Going with your gut instinct is often | | | | You might also find it worthwhile to create 'Link |
| wise, so if you do not feel comfortable with what | | | | Backs' to your site. By writing articles or blogs |
| could potentially be your site, then just say no. | | | | about your site and linking back to it, you are |
| Alternatively if you are starting home based | | | | creating a wider base for your site, meaning that |
| business and making your own site, there are a | | | | if someone clicks on your article, they will then |
| few things to remember in order to prevent | | | | have the link their to go straight to your site. Of |
| yourself from getting carried away! | | | | course, the more link-backs that you have, the |
| NEAT AND TIDY NAVIGATION | | | | higher up you will appear on Search Engines. |
| Make sure that your navigation is neat and easy | | | | GOOD OLD ADVERTISING |
| to use, the links on your web site creating play a | | | | And of course lets not forget that when you are |
| key role on the ease of use your website has. | | | | starting home based business there is good old |
| What is the first thing that you do when you visit | | | | advertising! There is Radio, TV, Magazine and of |
| a new website? You read the first page, then you | | | | course Mail Marketing, but none of these are as |
| have a look at the navigation to see if there is | | | | effective, or reach as wide a market as Internet |
| anything else that interests you into looking | | | | marketing does! You can go about advertising |
| further, at this stage during a consumers visit, it is | | | | online in a range of different ways. You can |
| important that they can easily navigate, and that | | | | advertise with Pop-Ups or Banners on sites that |
| your links are catchy, short and interesting. Also, | | | | relate to your site (for example if your site is |
| coming back to your home page, you need to | | | | about antique cars, perhaps you could advertise |
| ensure that your text is readable, and spaced out | | | | on sites selling antique cars). By doing this, your |
| well, in order to give your readers an easy | | | | pop-ups and banners are being seen by people all |
| reading experience. People tend to shy away | | | | over the world, and on sites where your website |
| from big blocks of text because it looks boring | | | | would appeal to more relevant readers to! |
| and is a strain on the eyes! Always keep your | | | | |