| Your Answering Machine can be used to make | | | | can be shipped either by United Parcel Service or |
| MORE MONEY than you'veever made in your | | | | by U.S. |
| whole life! People with absolutely no businessor | | | | Mail) could not make delivery and get paid. that's |
| marketing skills have been successful with | | | | not good! |
| Answering Machine | | | | Proponents of C.O.D. shipping claim, even with the |
| Marketing methods. Recently, a young couple in | | | | huge amount ofundeliverable, that this method is |
| Gossell, Kansas,went from three hundred to three | | | | still their favorite. Thereare three entrepreneurs, |
| million dollars, marketingmoney-making information | | | | one in Utah, one in California, anotherin Arizona, |
| in the form of books, manuals, andreports using a | | | | who each are making millions of dollars per |
| simple telephone answering machine. | | | | yearselling books and reports, via the C.O.D |
| This can only prove that the American Dream is | | | | method. it's nice tokeep it simple. you run your |
| still alive andwell. this couple has also proved that if | | | | ads, you use a hard sell recordedtelephone script. |
| you have: | | | | the callers leave their address, and you ship. |
| (1) A Great Idea; (2) Believe in your ability to | | | | Marketers who hate C.O.D. shipping usually can't |
| make it happen; | | | | emotionallyhandle all those undeliverable, unpaid for |
| (3) Non-Stop motivation to take action now!, and | | | | shipments. C.O.D.shipping does work for some. if |
| (4) If youpersist...You Can Have It All! | | | | you can "psychologically" handlethe big return |
| UNLIMITED MONEY MAKING POTENTIAL | | | | factor, it may make you the kind of money you |
| The money-making potential of a simple telephone | | | | havealways dreamed of making. |
| answeringmachine is almost unlimited. So how do I | | | | Her's an important marketing tip: If you do get |
| use my answeringmachine, and what do I sell? | | | | involved in C.O.Dshipping, send a postcard to the |
| Good question! The possibilities areendless! Many | | | | responder one day before youship the order. Say |
| people are making a lot of money selling | | | | something like this: |
| "How-To"information in the form of books, | | | | Thank you for your order for our amazing (fill in |
| reports, manuals, directories. | | | | the book'stitle or the name of the product here), |
| Topics include: Home Worker Guides, A | | | | your order is beingprocessed and will be shipped |
| Government Job Guide, | | | | immediately. Please be sure to have |
| Making Money As A Free-Lance Writer, Making | | | | $_______ (total amount) available to pay the |
| Money With Your | | | | UPS driver when hecalls. |
| Pick-Up Truck, Making Money At U.S. Government | | | | SPECIAL FREE BONUS |
| Auctions, andmore. However, the telephone | | | | In addition to receiving the (fill in product name), |
| answering machine ad approach can beadapted to | | | | we are alsoincluding a very special free bonus with |
| many, many different products and services: | | | | your order. We knowyou'll love it! |
| Insuranceor real Estate selling, home mortgage | | | | Thanks again for ordering. We appreciate having |
| reductions, homeimprovements, Seminars of all | | | | you as acustomer. |
| kinds, Dating Services, and anykind of restaurant, | | | | ______________________________ |
| social events, and 1001 other types ofservices. | | | | Name and Address Of Your Company |
| HOW IT WORKS | | | | This technique works just great! One marketer |
| A small display ad, or an inexpensive classified ad | | | | was able to reducereturns by over 15%, by using |
| is placed indaily or weekly newspapers inviting the | | | | this little ploy that added up totens of thousands |
| reader to call a recordedmessage for more free | | | | of dollars in one year! |
| information on your product, service orevent. | | | | What should your free bonus be? Put on your |
| Using a well-written, benefit-rich script, you, or | | | | thinking cap! you cancome up with some |
| aprofessional speaker, record a 2 or 3 minute | | | | inexpensive "widget" or low-cost report, |
| message that enticesthe caller to do one of the | | | | thatrelates to what you're selling. If you're going |
| following: | | | | to use the C.O.D.method---You must do this! |
| (1) Leave his/her name and address and request | | | | Another option to the C.O.D. method is the |
| that the order beshipped C.O.D. | | | | two-step inquirymethod. Sure, it's much slower. |
| (2) Leave his/her name and address to request | | | | First you capture the name andaddress of the |
| more "freeinformation" be sent. | | | | voice responder. Next you rush him or her |
| A third method that some have tired concerns | | | | (it'swise to mail within 48 hours--or less!) your |
| credit cardordering. however, most operators | | | | sales literature. nohuge ego-deflating returns, plus |
| have found that this does notwork very well. | | | | your printed sales literaturecan make a much |
| people do not like to leave their charge | | | | stronger, and longer presentation than a 2 or |
| cardnumber at the end of a recorded message. A | | | | 3minute electronic script. |
| fourth method that hashad some success, asks | | | | WHY IT WORKS |
| the caller to order direct from the phonemessage, | | | | Why does a simple answering machine work so |
| by sending a check or money order. Which of the | | | | well. We havediscovered that many people who |
| twoprimary options works best? There are | | | | are usually not "mail responsive"will pick up a |
| several advocates of eachmethod. | | | | telephone and call a recorded message. this |
| Obviously, if you are offering a high-ticket item, | | | | isparticularly true of newspaper readers. |
| or aspecialized service (real estate, insurance, | | | | So what must you do to get started in this |
| multi-levelmarketing, etc...) you would want simply | | | | exciting and highlyprofitable business! Well, let me |
| to capture the callersaddress and/or phone | | | | give you the necessary stepsthat you must take |
| number for the follow-up. | | | | to put this information into action. |
| If you're selling a relatively low-priced item (less | | | | (1) Create/or locate a product or service that is |
| than $50),such as a book, gift item, etc., you can | | | | highly indemand by a large group of people. |
| either use the C.O.D orinquiry method. | | | | (2) Write a classified ad and sales message |
| To ship C.O.D., or not, is a marketing option that | | | | (almost like acommercial) to sell the product or |
| confrontsevery marketer who has a reasonably | | | | service. record the salesmessage onto a simple |
| priced item, and who wants touse a recorded | | | | answering machine. |
| message as a selling tool. | | | | (3) Place your classified ad in a newspaper that |
| The major advantage of C.O.D. shipping is that | | | | offers thecheapest rates (usually a very small |
| the orderinstructions are captured on your | | | | paper or Pennysaver, etc)and put the phone |
| answering machine, and can beprocessed and | | | | number that is being used by the |
| shipped immediately. | | | | answeringmachine that has your recorded script |
| The major disadvantage to the C.O.D. method is | | | | on it in the advertisement. |
| that it is likelythat 40% to 55% of all orders | | | | (4) Your customer will see your ad, call your |
| shipped will come back to youbecause the UPS | | | | number, listen toyour sales message and order. |
| driver or U.S. Postal Route Carrier (C.O.D.orders | | | | |