| With summer almost upon us, many people are | | | | your local area for large, attractive open-air |
| looking to escape outside and finally enjoy the | | | | forums. |
| warmer weather. Following that trend can make a | | | | Delegate, delegate, delegate. Get someone in |
| huge impact on company marketing efforts. | | | | charge of decorations, someone in charge of |
| Throwing an outdoor party for your customer | | | | parking, someone in charge of directions and |
| base not only makes your repeat customers feel | | | | signs, and someone in charge of mail notification. |
| more connected with your company, but serves | | | | If you try to accomplish all of these yourself, you |
| a double function as open-air advertising. How can | | | | will lose your mind. You'll have enough to do just |
| beat two marketing functions in one? With a little | | | | overseeing every task without getting sucked |
| planning, it doesn't even have to empty your | | | | into doing all the work too. |
| budget. | | | | Last, if you intend to throw repeated outdoor |
| If you're not going to use a professional party | | | | events, such as one every year, purchasing |
| consultant, search within the company to find the | | | | permanent equipment may be a good idea. |
| skills you'll need. Now would be a good time to | | | | Permanent equipment for outdoor gatherings |
| ask for employee volunteerism. However, even if | | | | includes such items as sturdy folding tables, folding |
| you don't want an overall party consultant, do get | | | | chairs, permanent decorations, and perhaps such |
| a professional caterer. I worked in catering and | | | | items as a bbq grill. The cost per year of outdoor |
| food service throughout college, and I have | | | | events drops significantly with each and every |
| observed what happens when novices try to | | | | permanent item. In addition, investing in |
| provide food to large events. It is not pretty in | | | | promotional items for your customers, such as |
| the least. | | | | imprinted BBQ gift sets. perhaps as a prize for an |
| The first item on the agenda, of course, is to find | | | | activity or raffle, can be a great way of |
| somewhere to hold the event. Local parks are | | | | attracting attention for your services. |
| quite popular, are usually either free or cheap, and | | | | Good luck, and, when you get to the actual day, |
| are already set up to safely handle a large crowd. | | | | don't forget the most important thing of all. Have |
| However, should you be graced with a fine arts | | | | fun! |
| museum featuring a large lawn, this provides yet | | | | Loni L. Ice is a freelance copywriter and editor in |
| another option that features a ready-made | | | | Lawrence, KS. Visit her website, |
| shelter for your participants to get in out of the | | | | CopywriterInfo.com, a free copywriter resource |
| heat in a gracious environment. However, don't let | | | | about, for and by copywriters. |
| them charge you an arm and a leg for the | | | | Copyright 2008 All rights reserved. |
| opportunity, and don't do it if that's not the image | | | | To find high quality imprinted BBQ gift sets, come |
| you're going for. Get creative and look around | | | | see what ArtPromos has to offer! |