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Article #201: The Changing Face of F1 Fashion

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As the new F1 Grand Prix season starts The increase in demand for this type of
there is a growing excitement among sports clothing has now led to other
racing fans, the departure of Michael teams really starting to work on their
Schumacher from Ferrari has left a void merchandise, the most recent change in
in the motor racing world both for colours and identity was of course
Ferrari and for motor racing fans in McLaren Mercedes who are now known as
general. The good news of course is that Vodafone McLaren Mercedes and to
Lewis Hamilton has already stepped into accompany this change there is a
the void and has become the new focus for fantastic new range of merchandise for
much media attention, Ferrari will lament people to wear.
the fact that they didn't sign this new Of course such is the importance of image
exciting talent but what are the odds on and design now in this growing market
Lewis driving for Ferrari in the near that fashion designers and fashion moguls
future? have been seconded in to create the
One of the great spectacles of F1 racing latest stunning range of merchandise, a
is the colour and razzmatazz can be seen look at the latest range of Ferrari
at the circuits on race day, each circuit Merchandise will reveal a stunning line
location has its loyal followers and of of clothing, a second look will reveal
course these numbers are swelled by the this clothing not just at the trackside
travelling fans who follow motor racing. but also in the playground, the park, the
The colours are vibrant for each team and High St and the river bank. In fact it is
this is reflected through the fans, there not just the adult males who are wearing
is a growing trend to wear F1 clothing it, the trend has migrated to youngsters
from the top teams and you will now see who want to be wearing the Ferrari race
everything form race suits to jackets and suit when they are playing in the garden
caps at each circuit. The wearing of F1 and it has also taken Ferrari fashion to
team clothing was driven by the success the female population. The fact that it
of Ferrari merchandise, this has now been is quite normal to see a lady walking
so popular that you will regularly see down the street in a Ferrari T-shirt
Ferrari clothing worn in everyday life. shows just how far this trend has gone
A simple walk down any High Street will since the ultimate purveyors of fashion
now offer the brilliant red of Ferrari in are women.
the form of jackets and fleeces, in fact Yes the new season promises to be more
a recent programme on television showed a exciting and more colourful than the last
range of Ferrari clothing being worn by and the added dimension is seeing the
people attending a well known festival. colours in everyday life.






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