| As the new F1 Grand Prix season starts there is | | | | festival. The increase in demand for this type of |
| a growing excitement among racing fans, the | | | | sports clothing has now led to other teams really |
| departure of Michael Schumacher from Ferrari has | | | | starting to work on their merchandise, the most |
| left a void in the motor racing world both for | | | | recent change in colours and identity was of |
| Ferrari and for motor racing fans in general. The | | | | course McLaren Mercedes who are now known |
| good news of course is that Lewis Hamilton has | | | | as Vodafone McLaren Mercedes and to |
| already stepped into the void and has become | | | | accompany this change there is a fantastic new |
| the new focus for much media attention, Ferrari | | | | range of merchandise for people to wear. |
| will lament the fact that they didn't sign this new | | | | Of course such is the importance of image and |
| exciting talent but what are the odds on Lewis | | | | design now in this growing market that fashion |
| driving for Ferrari in the near future? | | | | designers and fashion moguls have been seconded |
| One of the great spectacles of F1 racing is the | | | | in to create the latest stunning range of |
| colour and razzmatazz can be seen at the circuits | | | | merchandise, a look at the latest range of Ferrari |
| on race day, each circuit location has its loyal | | | | Merchandise will reveal a stunning line of clothing, a |
| followers and of course these numbers are | | | | second look will reveal this clothing not just at the |
| swelled by the travelling fans who follow motor | | | | trackside but also in the playground, the park, the |
| racing. The colours are vibrant for each team and | | | | High St and the river bank. In fact it is not just |
| this is reflected through the fans, there is a | | | | the adult males who are wearing it, the trend has |
| growing trend to wear F1 clothing from the top | | | | migrated to youngsters who want to be wearing |
| teams and you will now see everything form race | | | | the Ferrari race suit when they are playing in the |
| suits to jackets and caps at each circuit. The | | | | garden and it has also taken Ferrari fashion to the |
| wearing of F1 team clothing was driven by the | | | | female population. The fact that it is quite normal |
| success of Ferrari merchandise, this has now | | | | to see a lady walking down the street in a Ferrari |
| been so popular that you will regularly see Ferrari | | | | T-shirt shows just how far this trend has gone |
| clothing worn in everyday life. | | | | since the ultimate purveyors of fashion are |
| A simple walk down any High Street will now | | | | women. |
| offer the brilliant red of Ferrari in the form of | | | | Yes the new season promises to be more |
| jackets and fleeces, in fact a recent programme | | | | exciting and more colourful than the last and the |
| on television showed a range of Ferrari clothing | | | | added dimension is seeing the colours in everyday |
| being worn by people attending a well known | | | | life. |